Building the marketing function from zero
Marketing Manager · 2023 — Present
01 — The Challenge
KASROAD Group managed five digital brands without an established marketing department, operating model, or unified reporting structure. The challenge was to build the function itself while supporting brands with different audiences, products, and growth priorities.
02 — The Strategy
- Built the marketing department, roles, workflows, and review processes from the ground up.
- Structured a 13-person specialist team across social media, content, blogs, design, video, YouTube, and community management.
- Created a shared operating model for five brands while preserving a distinct strategy for each business.
- Connected Marketing with Product, UX, Development, Management, and a cross-functional customer-service operation.
03 — The Impact
- Marketing function built from zero
- 0→1
- Marketing function built from zero
- Group brands managed
- 5
- Group brands managed
- Marketing team members
- 13
- Marketing team members
